I love SCORM. I’ve built a career and a business around SCORM. When I first read the SCORM spec, I admired its elegance and foresight. SCORM has revolutionized the elearning industry and allowed a market to flourish. SCORM certainly has some warts and even a few character flaws, but I love it all the same. I love SCORM so much it’s even written all over my bicycle.

But, SCORM is showing its age. It has carried us as far as it can take us. It’s time for something new, something fresh, something innovative. Something that can propel this stagnant industry forward and become its workhorse for the next decade.

Fortunately that something is here. The Tin Can API is the future.

From now on, we will be a “Tin Can First” company. We announced our “Tin Can First” strategy at our company-wide planning meeting last week; we have pivoted.

Tin Can is happening. Tin Can is real. Tin Can is going to revolutionize the industry, and we’re going to lead the way. You should come along.

We are going to ensure Tin Can’s success. We are going to help our customers embrace its capabilities. We are going to help foster a community of adoption and provide adopters with the resources they need to succeed.

We are going to develop new and innovative products around the Tin Can API. We will dedicate our energy, thoughts and innovation to projects empowered by the Tin Can API. Tin Can will be our growth engine.

We aren’t abandoning SCORM, there’s just not much new that can be done with it. We will still maintain our products and help people implement SCORM. You will still get the same great support you have come to expect. We still love you Grandma SCORM, but we’re going to spend a lot of time with the Tin Can Toddler we have running around.

We started a new website dedicated to the evolution of the Tin Can API. Check out tincanapi.com and sign up to receive updates from that site if you haven’t already.