How can I manage licensing for the eLearning content I create and sell?

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If creating and selling eLearning content is your core business, you likely carry around a lot of frustration around lack of license control. You know the pain associated with a loss of revenue because you can’t turn off a client’s access to your training. You spend hours wishing you could uncover just how many learners are using your content so you can properly bill your client.

We have seen this first-hand. Our customer the SANS Institute found that licensed content revenues could increase annually by an estimated 20% if clients were charged accurately for the number of learners who used materials.

Since most of your courses must be SCORM compliant, you likely see no option but to directly provide your clients with proprietary training files. We would guess that your current distribution model looks something like this:

  1. You create eLearning training, likely in a few different standards to account for your different customers’ needs.
  2. You establish licensing terms with your customers, which account for details like how many users can access the content or how long your customer can use your course.
  3. You distribute your training courses to your customer, which they play and track in their own learning platform or LMS.
  4. You contact your client to manage your license; you manually ask if their user count has increased, request they stop using content after a license expired or chase them for payment because they are continuing to use content past their license.

Thankfully, there is a way to manage content licenses. eLearning content distribution solutions allow you to centrally host your content so it can be more easily released, managed and understood. A new formula for success could look like this:

  1. You create training in the eLearning specification that best suits your content and establish licensing terms with customers who use your training.
  2. You upload content into one central location, which automatically serves that content to your customer’s learning platform.
  3. You establish your customer’s license type from various options that allow you to specify terms, users and time.
  4. You restrict access automatically when license terms are met, such as learner count or expiration date, or manually cut off access for non-payment.
  5. You build and protect a recurring revenue stream and waste less time managing contracts. You increase revenue by spending more time identifying sales opportunities and tracking when customers are nearing usage limits so they are encouraged to increase their content licenses.

The SANS Institute has seen a significant increase in revenues by ensuring customers are paying for the right number of learners. They have used eLearning content distribution solution Content Controller, which allows them to centrally host content and deliver it to customers, licensed on their terms.

There are plenty of ways you can use eLearning content distribution solutions to better manage your licenses. We’d be happy to help you figure out the best technical set up for your needs.