This week LTG (our parent company) announced the formal acceptance of their bid to acquire NetDimensions. Depending on who you are and what you know, this may or may not seem like a big deal, or even a potential threat.
I wanted to quickly, publicly, and officially alleviate any concerns you may have.
When LTG acquired us a little over a year ago, Mike and I made clear that it was crucial to us that Rustici Software be allowed to serve its customers in exactly the way it always has… agnostically. We’ve never recommended amongst our LMS or content providing customers. We just wouldn’t do it, and we won’t do it. And that’s still true today, with full knowledge of the NetDimensions acquisition.
A related story: LTG owns a content authoring platform, gomo learning, which does not use any Rustici products. At the same time, we have provided our SCORM Driver product (which also supports xAPI/cmi5) to Articulate, Adobe, and Dominknow, competitors of gomo’s.
Early in the integration process, we were asked by gomo folks if we could integrate gomo directly into SCORM Cloud as a way to introduce their product to our many users of SCORM Cloud. Doing so almost certainly would have brought some prospects to gomo and increased the revenue of the group as a whole, and could have potentially brought Rustici some referral revenue as well.
We refused. And LTG supported that choice.
(gomo has also been given the freedom not to acquire our software, too, for what it’s worth because they already had a reasonable solution in place.)
This autonomy is crucial to our ability to serve so many of the vendors in the industry, many of whom compete with each other.
If some of the folks at NetDimensions ask my opinion about how and whether they should adopt xAPI, I will certainly offer it, just as I would for any other LMS vendor who calls upon me. If those same people ask me to inform them about another LMS vendor’s plans in this regard, I merely point them to publicly available information. More directly: we will offer our services and products to NetD, and they will have the ability to procure them, just like we would with any other LMS provider.
So, congratulations to LTG and NetD both. It’s an exciting combination for parts of the group, and business as usual for Rustici Software.
Welcome to week one of the post-acquisition Rustici Software world. I just thought I’d take a moment here to discuss one of the reasons we agreed to sell Rustici Software to LTG, because it’s not all about the money.
Mike and I were seeking investment funding for Watershed, but we really weren’t on the lookout for anything related to Rustici Software. It was a profitable business, I know very well how to run it, and we have several sets of work that give us cause for optimism. LTG, however, saw the value in both Watershed from an investment point of view and Rustici Software from a market and profitability point of view.
After LTG’s first visit, Mike and I asked ourselves two questions.
- Did we believe that we would be able to maintain our strange and highly-valued culture through an acquisition? Having a place we want to come to work has always been a fundamental requirement for us.
- Did we believe that we would be able to serve our customers in the way we always had?
Throughout the negotiations, due diligence, and these two long days as an LTG company we’ve consistently believed that we could do both of those things and still do. LTG is not an LMS provider like some of our prior suitors have been. We always used to worry that an acquisition of that sort might include aggressive interactions with our customers. With LTG, we’re going to continue to be agnostic, supportive of the standards, and generally the same company we always have been. We’re excited about it, and excited about continuing to support our customers and the industry in general in exactly the same way.
Today, I want to share a piece of news that’s really exciting for us. As of this morning, Rustici Software has been acquired by Learning Technologies Group plc (LTG), a publicly listed learning technologies agency made up of specialist digital learning businesses. As a part of LTG, we’ll have the opportunity to work with the other Group companies in creating the next generation of technically-focused learning solutions.
LTG has a great deal of learning expertise and serves organizations worldwide. LTG’s portfolio includes LEO, a pioneering learning technologies firm, the multi-device authoring tool gomo learning, games with purpose company Preloaded, and Eukleia, an e-learning provider to the financial services sector.
As part of LTG, we’ll continue offering exactly the same services we do today to an ever larger group — not only will we provide our world-class e-learning standards support to LTG companies and their customers but as part of the Group, we’ll also have the platform to reach new global audiences.
For our Rustici Software customers, the story is simple. The very same people will be providing to you the very same services in the same way. Our ability to serve our customers in the way we always have is something we feel really strongly about.
We’re excited to have the opportunity to work with the fine folks at LTG, and to continue to serve the e-learning industry in an even bigger way than before. We’re also excited because we’re spinning off Watershed at the very same time. Watershed will continue to push forward with their exploration of learning analytics and LRSs, and has also received a significant investment from LTG as part of Watershed’s Series A funding round. Mike and I, as CEO of Watershed and CEO of Rustici Software respectively, are both excited about where the two companies are headed.
If you have any questions or need more specific information regarding the acquisition, please let us know. Any inquiries or requests for additional documentation should be sent to firstname.lastname@example.org.
Well, not really, but it’s the closest thing that the e-learning industry has to offer in the area of “prestigious awards for doing awesome things”.
It’s a lot of fun working with both hosted and locally installed platforms. Yes, technically the deployments vary a lot (and I’m thankful for our super talented developers who manage both worlds), but it gives us the chance to work with many types of companies and products.
Some folks gravitate towards the flexibility of SCORM Cloud as a hosted solution that scales with them as their business grows. Other folks require a more controlled, locally installed solution and need our Engine player for those very reasons.
Recently we’ve noticed another benefit of offering both deployment options— migrating from one deployment method to the other as business models change.
Case in point? Atomic Learning.
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