Facts, in isolation, are pretty boring. Stories, however, are compelling. We try to tell the story of what we do via this blog, our website, etc. We’re trying to paint a realistic picture of who we are so that you can invest in that or choose not to.

When applying for a job here, or elsewhere, tell your story. If the best story you can tell is a bulleted list of facts, then send that resume along as is.

But if you’re a great story teller, if you can customized your story for the audience by doing some research and understanding that audience, you’re going to have a dramatically different impact. And if your story is one you’ve been writing publicly, share that as well. Some of the most interesting candidates to walk through our doors have been those who have blogs/history on the web and share that history, personal or professional.